Brand Experience Design
Where brands
become
experiences.
Flagship summits, executive programs, and corporate events designed to inspire, engage, and turn audiences into loyal brand advocates.
The Work
Every summit, every conference, every dinner is designed as a room that embodies what a brand stands for. Not decoration. Architecture.
What Leaders Say
I’ve sat through a lot of events that looked expensive and felt like nothing. You forget them by the time you reach the parking lot. Pulse was never that. Pulse is where the customer success community found out it was a community. Lauren Sommers understood what that meant.
I care about one question more than almost any other: does this make people feel human first? Lauren starts in the same place. She builds the brand into the room, so the room does the work before anyone says a word. That’s rare, and it’s why Pulse felt like Pulse. If you want an event people actually remember, work with Lauren. She creates the kind of experiences that stay with people long after the lights go out.
I worked with Lauren at Marketo, back when we were proving that marketing could drive real revenue and not just sit there as a cost center. She was the person who understood that an event isn’t decoration. It’s the brand standing in a room, making the customer the hero. I’ve approved a lot of event budgets as a CMO. Most people who run those events are great at logistics and not much else. Lauren is the rare one who starts with the brand and the business. Her first question is never about the venue. It’s whether the room tells the right story and moves the number.
What I trust most about Lauren is that she works like an operator, not a vendor. She sits at the table where strategy gets made, with no handoffs and no account managers in between. You get her, and she treats your number like it’s her own. If you care about events that build the brand and drive real growth, work with Lauren. I’d do it again without question.
Lauren thinks and executes like someone who has spent twenty years in the room with executives, because she has.
Over the last two years, she built our Customer Advisory Board from four members to more than forty, designed and created our Lighthouse customer Summit, launched the first Augmented Intelligence summit in the legal industry, and developed our AI Supper Club dinner series for Fortune 500 executives. Lauren doesn’t just plan events. She understands what executives need to feel, what they need to take away, and how to make sure every touchpoint reflects the standard we hold ourselves to. That’s rare, and it’s made a real difference for Eudia.
Lauren is an incredible events leader. I had the privilege of working with her on dozens of events, large and small, and she delivered each and every time. She produced amazing roadshows, CABs, trade shows, kickoffs, user conferences, and field experiences that not only wowed attendees but drove our business forward.
She leads cross-functional teams through the complexities of planning and execution to ensure everyone meets the stated objectives — on time, with a world-class quality bar. She shines brightest when the pressure is greatest.
Can’t recommend Lauren enough.
The owned moment that defines a category.
Where relationships are made.
Where culture meets revenue.
The advocacy your customers build for you.
Where the brand becomes the message.
Signature Work
“The room was doing the selling before a single slide went up.”
Gainsight Pulse. 5,000 attendees. A venue transformed into a statement that the customer success category had arrived.
